For this global campaign with luxury watch brand Glashütte Original, I envisioned a sun-soaked lifestyle narrative set at an exclusive high-end hotel. The story followed a stylish man and his partner during a romantic escape — a relaxed yet refined moment by the poolside where elegance met intimacy.

As Creative Director and Fashion Stylist, I led the creative concept from start to finish — from scouting the perfect location and casting talent to curating wardrobe and directing the visual tone. The challenge was to spotlight the watch in a natural, elevated way, weaving it into the story as a signature piece that reflected confidence, sophistication, and understated luxury.

The final imagery and video content were produced for worldwide release across print and digital platforms, including placements in high-end magazines. Every frame was designed to embody the essence of the Glashütte man — effortlessly cool, deeply connected, and always on time.