Inspired by the nostalgic vibe of That '70s Show, this campaign reimagined a group of friends hanging out in their parents’ basement surrounded by haze, color, and carefree energy. As Creative Director, I conceptualized a world where the high wasn’t from smoking, but from looking through a psychedelic kaleidoscope a visual trip that brought the brand’s playful spirit to life without showing smoke consumption directly.

From developing the story arc to styling each character with a retro edge, I led the wardrobe direction and set the visual tone. We played with vintage textures, bold colors, and layered silhouettes to reflect both the era and the euphoric, surreal vibe of the concept.