CREATIVE DIRECTOR CELEBRITY FASHION STYLIST PHOTOGRAPHER UGC CREATOR SUPER DAD
Get to Know
I’m a creative director, celebrity fashion stylist, and content creator with over 15 years of experience working across commercials, music videos, TV, and brand campaigns. My background in high-level styling and production has trained my eye to understand what audiences respond to and how to translate brand identity into strong visual storytelling.
Today, I bring that experience into UGC creating scroll-stopping photo and video content that feels authentic, relatable, and designed to perform across social and digital platforms. By blending real life with professional creative direction, I help brands build awareness, boost engagement, and turn attention into action.
The way people consume content has evolved. Audiences are now trained to learn, discover, and be inspired through short-form platforms like TikTok, Reels, and social media series.
I create content that educates, entertains, and connects, crafted to meet audiences where they are and how they consume content today.
What do I do.....
HIGH-IMPACT CONTENT THAT FEELS REAL AND CONVERTS
TikTok-First UGC | Styling | Product Storytelling
I create scroll-stopping, product-driven content that blends real life, style, and storytelling across fashion, home, kids, and pet categories.
My approach turns products into relatable moments consumers trust content designed to perform organically and in paid campaigns.
This is content made to connect, educate, and sell.
What I create.
TikTok videos (30–60 seconds)
Product storytelling & demonstrations
Styling + “how to use / how it fits into real life”
Lifestyle visuals that feel natural, not scripted
Brand-specific content aligned with your customer
Categories I work in:
Fashion • Home • Kids • Pets • Lifestyle • Everyday Essentials
Why Brands work with me…
Trust-driven, human content
Strong product storytelling
Works across multiple industries
Designed for organic + paid performance
Elevated without losing relatability
This is content built to blend into real life and stand out on screen.
CLIENT CAMPAIGN
ASCENT ENERGY MIX
FIRST DAY
Face Wash
Dog Vitiamin
UGC that brings fashion, home, kids’, and pet products to life through real, relatable storytelling.
As a celebrity fashion stylist and creative director and a dad of two, husband, and pet lover. I create UGC that brings fashion and home products to life in a relatable, affordable way. I show my audience how to style your pieces, choose products that work for their family and pets, understand fit and trends, and shop with confidence without the luxury price tag. The result is content that builds trust, drives engagement, and converts viewers into buyers.
CLIENT CAMPAIGN
ASCENT ENERGY MIX
FIRST DAY
Face Wash
Dog Vitiamin
CLIENT CAMPAIGN
ASCENT ENERGY MIX
FIRST DAY
Face Wash
Dog Vitiamin
As a celebrity fashion stylist and creative director and a dad of two, husband, and pet lover. I create UGC that brings fashion and home products to life in a relatable, affordable way. I show my audience how to style your pieces, choose products that work for their family and pets, understand fit and trends, and shop with confidence without the luxury price tag. The result is content that builds trust, drives engagement, and converts viewers into buyers.
CLIENT CAMPAIGN
ASCENT ENERGY MIX
FIRST DAY
Face Wash
Dog Vitiamin
Full Production Campaign
I collaborate with brands to develop and produce visually compelling campaigns designed to convert. From creative direction to final assets, I manage the entire production process hiring and leading a full team to bring each campaign to life. My work supports engagement, increases demand, and drives sales across digital and print platforms.
FALL IN LOVE WITH TODAY’s MODERN UGC FAMILY
Raising Lassalle is a modern family lifestyle UGC brand built around real life, real routines, and real moments.
Led by a celebrity fashion stylist and creative director, Raising Lassalle captures everyday family life from morning routines and school runs to home life, travel days, wellness, kids, pets, and everything in between.
We had kids later in life, so we thought we were prepared turns out, we’re just slightly ahead in age. From style and music to shows, memes, and trends like “6/7,” they keep us on our toes. Luckily, with support from our Jewish nanny from Flushing, Queens who’s now family, this house runs on teamwork, patience, and a lot of learning from each other.
Products are seamlessly woven into daily life never staged, never forced. Fashion, home, kids, wellness, pet, and travel products show up naturally inside moments that feel warm, honest, and believable.
This isn’t content for perfection.
It’s content for real life.
Not an ad. An episode.
We’re molding them, and they’re teaching us every day.
So really… who’s raising Lassalle’s?
