CREATIVE DIRECTOR CELEBRITY FASHION STYLIST PHOTOGRAPHER UGC CREATOR SUPER DAD
CREATIVE DIRECTOR FASHION STYLIST UGC CREATOR
Get to Know
Get to Know
Lassalle
Lassalle
Lassalle
The Foundation: 15 Years of Expertise
I am a creative director, celebrity fashion stylist, and content strategist with over 15 years of experience working across commercials, music videos, television, and brand campaigns. My background in high-level styling and production has trained my eye to understand not just what looks elevated, but what actually connects with audiences and performs. I’ve worked closely with brands and production teams to translate complex brand identities into compelling visual storytelling.
I’m a creative director, celebrity fashion stylist, and content creator with 15+ years of experience across commercials, music videos, TV, and brand campaigns. That background shaped my eye for what grabs attention and how to turn a brand’s identity into strong visual storytelling.
Now I bring that experience into UGC, creating photo and video content that feels authentic, relatable, and built to perform. By blending real life with polished creative direction, I help brands grow awareness, increase engagement, and drive action.
Today’s audiences discover, learn, and connect through short-form content. I create for the way people consume now with content designed to educate, entertain, and convert.
The Approach: Strategy Over Content
I don’t approach this as a traditional creator; I approach it as a strategic partner. Today, I blend my production experience with real-world execution to develop content that feels authentic, culturally relevant, and built for performance. I understand how to align brand identity, audience behavior, and platform dynamics to create content that connects, engages, and converts.
I’m a creative director, celebrity fashion stylist, and content creator with 15+ years of experience across commercials, music videos, TV, and brand campaigns. That background shaped my eye for what grabs attention and how to turn a brand’s identity into strong visual storytelling.
Now I bring that experience into UGC, creating photo and video content that feels authentic, relatable, and built to perform. By blending real life with polished creative direction, I help brands grow awareness, increase engagement, and drive action.
Today’s audiences discover, learn, and connect through short-form content. I create for the way people consume now with content designed to educate, entertain, and convert.
The Vision: Evolving with the Audience
The way people consume content has evolved. Audiences now discover and engage through short-form ecosystems like TikTok and Reels. From campaign-level production to social-first content, I build systems where every piece of content has a role—helping brands grow through a combination of organic storytelling and performance-driven execution. My focus is creating content that doesn’t just look good, but feels relevant, immediate, and worth engaging with.
I’m a creative director, celebrity fashion stylist, and content creator with 15+ years of experience across commercials, music videos, TV, and brand campaigns. That background shaped my eye for what grabs attention and how to turn a brand’s identity into strong visual storytelling.
Now I bring that experience into UGC, creating photo and video content that feels authentic, relatable, and built to perform. By blending real life with polished creative direction, I help brands grow awareness, increase engagement, and drive action.
Today’s audiences discover, learn, and connect through short-form content. I create for the way people consume now with content designed to educate, entertain, and convert.
Strategic Content
ASCENT ENERGY
DRINK
ASCENT ENERGY
DRINK
KIDS SUNBUM
BEAUTY
KIDS SUNBUM
BEAUTY
MEN'S WEAR
FASHION
MEN'S WEAR
FASHION
MASK
MASK
HOPPER
APP
HOPPER
APP
CETAPHIL LOTION
BEAUTY
CETAPHIL LOTION
BEAUTY
MEN'S WEAR
FASHION
MEN'S WEAR
FASHION
SHARK TEAM PICKUP
APPLIANCE
SHARK TEAM PICKUP
APPLIANCE
REMEDY
BEAUTY
REMEDY
BEAUTY
LA ROCHE POSAY
BEAUTY
LA ROCHE POSAY
BEAUTY
GOOGLE NEST CAM
SECURITY
GOOGLE NEST CAM
SECURITY
FIRST DAY VITAMIN
HEALTH
FIRST DAY VITAMIN
HEALTH
SHARK PICK UP
APPLIANCE
SHARK PICK UP
APPLIANCE
FIRST DAY VITAMIN
HEALTH
FIRST DAY VITAMIN
HEALTH
ASCENT ENERGY
DRINK
REMEDY
BEAUTY
KIDS SUNBUM
BEAUTY
LA ROCHE POSAY
BEAUTY
MEN'S WEAR
FASHION
GOOGLE NEST CAM
SECURITY
MASK
HOPPER
APP
FIRST DAY VITAMIN
HEALTH
CETAPHIL LOTION
BEAUTY
SHARK PICK UP
APPLIANCE
MEN'S WEAR
FASHION
FIRST DAY VITAMIN
HEALTH
SHARK TEAM PICKUP
APPLIANCE
Full-Service Productions
Full-Service Campaign Production
I collaborate with brands to develop and produce visually compelling campaigns designed to convert. From creative direction to final assets, I manage the entire production process hiring and leading a full team to bring each campaign to life. My work supports engagement, increases demand, and drives sales across digital and print platforms.
GLASHUTTE WATCH
GLASHUTTE WATCH
CANDIES’S BEAUTY
CANDIES’S BEAUTY
ELAINE SMITH
ELAINE SMITH
ELEVEN20 TEQUILA
ELEVEN20 TEQUILA
GLASHUTTE WATCH
ELAINE SMITH
CANDIES’S BEAUTY
ELEVEN20 TEQUILA
Fashion & Product Photography
FALL IN LOVE WITH TODAY’s MODERN UGC FAMILY
FALL IN LOVE WITH TODAY’s MODERN UGC FAMILY
Raising Lassalle is a modern family lifestyle UGC brand rooted in real life real routines, real moments.
Led by a celebrity stylist and creative director, we share everyday family life kids, home, travel, pets, and everything in between. We had kids later in life, so while we bring experience, they keep us learning (and on trend). With the help of our Queens-born nanny turned family, our home runs on teamwork, patience, and love.
Products are naturally integrated never staged, never forced. Not an ad. An episode. We’re raising them… but they’re raising us too.
I’m a creative director, celebrity fashion stylist, and content creator with 15+ years of experience across commercials, music videos, TV, and brand campaigns. That background shaped my eye for what grabs attention and how to turn a brand’s identity into strong visual storytelling.
Now I bring that experience into UGC, creating photo and video content that feels authentic, relatable, and built to perform. By blending real life with polished creative direction, I help brands grow awareness, increase engagement, and drive action.
Today’s audiences discover, learn, and connect through short-form content. I create for the way people consume now with content designed to educate, entertain, and convert.
