This high-profile collaboration between GLD Shop and the NFL brought together iconic sports energy and luxury streetwear style. As Creative Director, I led the visual direction of the campaign, crafting a look that celebrated both the swagger of NFL players and the shine of GLD’s signature jewelry.

From concept to execution, I worked closely with the team to shape a bold, elevated aesthetic that fused athletic power with fashion-forward edge—capturing the spirit of the game in a way that felt fresh, stylish, and unstoppable.