For this bold and vibrant campaign with Aloft Hotels by Marriott, I teamed up with Aloft hotel to craft a lifestyle-driven story full of rhythm, color, and effortless cool.

The concept centers on a fierce female DJ who arrives at the hotel ready to unwind and recharge. From the moment she steps through the doors, she taps into the energy of the space — the music, the design, the vibe. She lounges poolside, lets the sunshine melt into her skin, and soaks up every beat of inspiration the hotel has to offer.

As day turns to dusk, that inspiration builds. She preps her music, taps into her creative zone, and when night falls — she flips the switch. Now it’s her turn to fuel the hotel’s energy, taking over the DJ booth and spinning the vibe she felt all day long. The crowd comes alive, and the hotel becomes the ultimate backdrop for sound, style, and self-expression.

As Creative Director and Fashion Stylist, I developed the concept, scouted the visuals, and styled each look to reflect Aloft’s playful, youthful identity — modern, expressive, and effortlessly cool.